Design is not a thing you do. It's a way of life.

Hello! I'm Emma, a highly experienced London-based freelance
art director and graphic designer.

With extensive experience of working within the publishing industry - designing for both books and magazines - I specialise
in integrated, illustrated 
co-edition publishing. 

 

Passionate about design and typography, I enjoy creating innovative and beautiful layouts that engage readers and
bring my clients' visions to life.

My responsibilities and previous experience include:
 
Creating dynamic and engaging layouts, covers, gift sets and presentations across a diverse range of styles and genres (such as health & beauty, MBS, food & drink, design, arts & crafts, reference and YA) for a variety of clients (including Bloomsbury, Thames & Hudson, Octopus, Abrams,
White Lion Press, The Quarto Group, The Botanical Gardens Kew, Sterling Publishing. Search Press and TI Media).

Creating vector illustrations.

Overseeing layout and cover processes for titles from developing initial concepts through to the delivery of final designs and print-ready PDFs; ensuring that workflows run smoothly, and that high-quality, on-brand creative work is consistently delivered within budget to meet strict deadlines.

Project management

Managing junior designers and interns, together with external support
(such as 
freelancers and photographers).

Sourcing, commissioning, briefing and managing freelance designers, illustrators, photographers and picture researchers, as well as visualising and art-directing high-quality photography and artwork. 

Building and managing budgets and schedules

Picture research and  image selection.

As an experienced art director for both studio and location photography shoots, I manage all aspects of the process; from conceptualising the photography’s aesthetic and commissioning the photographer, to sourcing the location/props/backgrounds/models, coordinating all logistics, styling the products and directing the shoot day.

Building and implementing templates.

Checking layouts and providing feedback to the design team. 

Preparing files for print and creating print-ready PDFs, EPUBs
and translation files.

Identifying and implementing any necessary repro work.

Organising and checking colour proofs, plotters and F&Gs.

Managing series styles and maintaining visual cohesion across brands.

Managing reprints and backlist titles.


Coordinating the archiving of all creative assets

Cultivating close and collaborative working relationships with editorial partners, authors, agents, publishers, production, printers, repro houses, sales and marketing teams, etc.

Software:

 
InDesign  |  Illustrator  |  Photoshop  |  XD  |  html  |  CSS  |  JavaScript
Latest News:
 
My blogpost for Book Machine is now live, discussing the importance of adaptability in design: 
https://bookmachine.org/2020/11/09/adaptability-the-key-to-success-in-design/