Design is not a thing you do. It's a way of life.

Hello, I'm Emma, a highly experienced London-based freelance art director and graphic designer. With extensive experience
of designing for both the book and magazine publishing industries, I s
pecialise in integrated, illustrated
co-edition publishing. 
Passionate about design
and typography, I enjoy creating beautiful layouts to bring
my client's visions to life.

My responsibilities and previous experience include:
 
Creating beautiful and engaging layouts, covers, gift sets and presentations for books and magazines across a diverse range of styles and genres
(arts & crafts, reference, health & beauty, MBS, food & drink, design, photography and YA) for a variety of clients (including Bloomsbury, Thames & Hudson, Octopus, Abrams, White Lion Press, The Quarto Group, The Botanical Gardens Kew, Sterling Publishing. Search Press and TI Media).

Creating vector illustrations.

Developing projects and overseeing design processes
from initial concept through to print-ready PDFs.

Managing junior designers and interns, together with external support
(such as 
freelancers and photographers).

Sourcing, commissioning, briefing and managing freelance designers, illustrators, photographers and picture researchers. 

Project management.

Overseeing layout and cover processes for titles from developing initial concepts through to the delivery of print-ready PDFs; ensuring that workflows run smoothly, and that high-quality, on-brand creative work is consistently delivered within budget to meet strict deadlines.

Building and managing budgets and schedules

Picture research and  image selection.

Colour correction.

Checking layouts and providing feedback. 

Preparing files for print and creating print-ready PDFs, EPUBs
and translation files.

Identifying and implementing any necessary repro work.

Organising and checking colour proofs, plotters and F&Gs.

Managing reprints and backlist titles, and

Coordinating the archiving of all creative assets.

As an experienced art director for both studio and location photography shoots, I manage all aspects of the process; from conceptualising the photography’s aesthetic and commissioning the photographer, to sourcing the location/props/backgrounds/models, coordinating the logistics, product styling and directing the shoot day.

Collaborating with editors, authors, publishers, agents, production, managers, foreign sales and marketing teams, etc.

Software:

 
InDesign  |  Illustrator  |  Photoshop  |  XD  |  html  |  CSS  |  JavaScript
Latest News:
 
My blogpost for Book Machine is now live, discussing the importance of adaptability in design: 
https://bookmachine.org/2020/11/09/adaptability-the-key-to-success-in-design/